Amelii’s approach to sustainable bridal wear: moving away from the “once-in-a-lifetime” dress.
For those who are fortunate, the big wedding day is a once-in-a-lifetime event. The bride’s dress, usually dazzlingly white and richly embellished, is a deeply ingrained tradition. However, even though we don’t call them “disposable,” these dresses are typically designed to be worn only once, and the materials used are notoriously unsustainable. Latvian designer label Amelii embraces a different value system, challenging the standards in bridal wear. In conversation with designer Ieva Ruka.
Full interview read here: Amelii’s approach to sustainable bridal wear: moving away from the “once-in-a-lifetime” dress (manufy.com)
